The HeartLand Co

A bespoke approach to South Central Kentucky

Laura Gilbert | Founder

A vision that extends beyond local.

"She Had a servants heart and work ethic."

"You have the most blueblood taste of anyone in Bowling Green."

"On the Dot was 15 years ahead of it's time; It should have been in Atlanta"

"You are better than Tassels (in Lou) and a fraction of the price"

"Only you could turn a retaining wall into a work of art"

Laura Gilbert is a visionary entrepreneur who founded The HearLand Co to focus on transforming spaces and fostering a better future for Bowling Green. Laura brings her passion for design, sustainability, and community development to the forefront. With a background in interior design, Laura has an innate ability to create captivating living spaces that harmoniously blend aesthetics and functionality. Beyond just indoor spaces, she extends her expertise to outdoor living spaces, land development, and billboards. In her drive to support the local economy, she also curates unique and inviting Airbnb properties, contributing to local tourism growth. Through her endeavors, Laura Gilbert has become a true catalyst for positive change, revitalizing the community and inspiring others to envision and work towards a brighter future.

"She has a servants heart and work ethic."

"You have the most blueblood taste of anyone in Bowling Green."

"On the Dot was 15 years ahead of it's time; It should have been in Atlanta"

"You are better than Tassels (in Lou) and a fraction of the price"

"Only you could turn a retaining wall into a work of art"

Seen in

VIP Magazine

When Laura Gilbert calls her home the “mythbusters house,” she truly means it. She’s used her home to dispel myths that her design clients may have about different design elements and show them what out-of-the-box ideas can Read more…

VIP Magazine

Interior Design

At The Heart Land, interior design is more than just aesthetics; it’s a heartfelt expression of individuality. Our approach prioritizes understanding clients’ dreams and lifestyles, weaving their stories into every space. With creativity and craftsmanship, we create inviting environments that resonate with warmth, comfort, and a sense of belonging.

Outdoor Living Spaces

We view outdoor living spaces as natural extensions of your home. We embrace the beauty of nature and architectural design to create immersive outdoor sanctuaries. Our approach harmoniously blends functionality, sustainability, and aesthetics, making every space an oasis of relaxation and enjoyment.

Properties

Our approach to homes and Airbnbs is to elevate their appeal and maximize the impact on the city. Our development and real estate projects focus on community, strategic staging, and design. With Airbnbs, we curate unforgettable experiences by infusing charm, comfort, and local character into every stay.